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Insight

Foreign or alien?

Exotic customer journeys: from chatting with local wine growers in Argentina to the ultimate app in China.
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Case

Barco is moving the needle on sustainability

In line with Barco's ambition to fully integrate sustainability into its corporate DNA, the organization launched the Sustainable Impact Program 'Say. Do. Care.' aiming for…
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Insight

How AR can benefit your supply chain

Augmented Reality is booming. Leading companies have already implemented AR in their supply chain. This article aims to provide clarifying examples on how this up-and-coming…
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Insight

It’s the experience, stupid!

A brand is the sum of all interactions a customers has with it. Instead of looking at your product or services separately, you should consider…
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Case

How do you prefer to be informed?

The Flemish Minister for Culture, Media, Youth and Brussels, Sven Gatz, recently launched a “citizen’s cabinet” with the aim of getting citizens more involved in…
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