Practical mini-guide on how to successfully conduct mystery research
More than ever, companies work in a network of organizations. This makes it difficult to guarantee the satisfaction of their customers themselves. To measure quality of service or compliance with regulation, mystery research can be a valuable tool. We’ve developed a practical mini-guide in which we will provide information about our standard approach.
Discover how and why organizations invest in mystery research, not only limited to in-store evaluations, but also for other channels, e.g. telephone, email, website,… Read our mini-guide to learn about the first steps to take, inspiring cases and some trends for the future.